There are various types of business models that most companies fall into. Many of those operate under the basic categories of manufacturer, distributor, retail or franchise. In order to develop a successful business plan, you first need to determine which business model you would like to follow.
Business to business B2B 1. The main purpose of the business to business marketing is to meet the needs of other companies and businesses, although ultimately consumers drive the products these businesses offer opening doors, n.
Dell is a largest direct-sale computer vendor in the whole world. Dell Computer Corporation sells desktop personal computers, notebook computers, network servers, and a variety of computer peripherals and software reference for business, The main selling product for Dell Company in business is selling server to other company.
Selling server is the main direction for Dell to get more profit and more customers. They are four tasks to complete in this assignment.
For the first task is about comparing the differences between business to business B2B marketing and business to consumer B2C marketing. The second task was asked to explanation of the marketing mix of server produced by Dell Company and the key unique features in each element of the marketing mix of their server.
The third task consists of the illustration of the organizational buying decision process for Dell Company. The final task is about the explanation of the market segmentation strategies used by the Dell Company for their server.
Business to Business B2B Marketing definition is product marketing companies or other organizations for the production and use of goods in general use in business operations, such as office supplies, or resold to other users, such as wholesalers sell to retailers.
Business to Consumer B2C Marketing definition is a common term for all the company to use when searching for the type of business that going to run.
Besides that, Business-to-consumer companies are more focused on selling their products to individuals and marketing for personal use. Other than that, they also offer packaging options that are appropriate for individual consumption study, Yet, the characteristics for these two kinds of markets are totally different.
Business-to-Consumer B2C Marketing Business-to-Business B2B Marketing Market Structure and Demand — contain more but smaller buyers — more elastic demand — affected more by price changes — contain fewer but larger buyers — more inelastic demand — not affected as much by price changes Types of Decisions and the Decision Process — buying decision process is more simple — buying decision process is more complex Table 1: Below are the following comparisons of the few differences between these two types of markets.
Besides that, compare with business to business B2B marketing, business-to-consumer B2C marketing are totally different because there are a lot of buyers in the business-to-consumer B2C marketing, but all of them would just purchase a small amount of products from the companies.
For example, other big companies will purchase a large amount of server from Dell Company in business to business markets. Dell Company will produce an amount of server only just for the company that order from them. It was because big companies are the main customer for dell because they are the one that will purchase a large amount of server from Dell Company and they can earn more profit.
Besides that, business to consumer B2B marketing is customer will only purchase one or two server from Dell retailer and it earn little profit from it. In the other hand, demand in business-to-consumer B2C marketing is more elastic, whereas the business-to-business B2B marketing has inelastic demand.
Furthermore, the total amount of server demand in business market will not make a big impact on the price because nowadays quality is more important. Meanwhile, in business market other company will continue purchase server from Dell no matter the price increased or decreased because they know that Dell has the quality assurance.*IMPACT OF INFORMATION TECHNOLOGY IN BUSINESS COMMUNI*CATION We are in the midst of a third major revolution in human civilization.
First there was the Agricultural Revolution, then the Industrial Revolution, and now we are in the Information Revolution. Introductions. Business to business (B2B) marketing refers to the techniques and best practices used by many different type of company with producing their own products and services then sold to other businesses (brafton, n.d.).
Business models are fundamentally linked with technological innovation, yet the business model construct is essentially separable from technology. This Information Technology essay was submitted to us by a student in order to help you with your studies. topicsâ ¦ I need to submit the essay within this monthâ ¦ So please helpâ ¦ Thank you so yunusemremert.comyscom the business models used by dell information technology essay 1 jpg on role of in hypothesis short personal statement.
A business model is the way that a company sells products to its customers, according to Online Business Watch. There are various types .
The business model is said to be the term used to describe the way that Dell does business and the revenue model is said to lay out the process by which Dell makes money by specifying how it is going to charge in relation to the services provided ( yunusemremert.com Business Models, ).