Chad Barnett, Contributing Writer As a freelance writer, sports writers especially, being able to construct a good press release is a valuable asset.
These short, compelling documents detail product releases, event announcements and other newsworthy items a company produces. As CEO of the tech PR firm Cutler Groupit's my job to help take the business dealings of innovative tech startups and turn them into press coverage -- and one of the first steps my team and I take is writing good press releases on our clients' behalf.
Indeed, great press releases do more than keep the media and the industry-at-large informed of your company's recent developments. They are meant to pique the interest of journalists, who may seek to cover the topic further. Crafting a great press release is often the first step in securing a magazine feature or television interview -- and thus, more visibility and new customers.
Considering that journalists are flooded with potential stories and pitches on a daily basis, making yours stand out from the pack is crucial. While the format for a press release is basic, the content of the release should be anything but.
Follow these eight tips to write a great press release that will make your company look professional, accessible and attractive to writers looking for stories. Grab attention with a good headline. The beginning of a press release -- just as with a magazine article, book or promotional pamphlet -- is the most important.
A strong headline and, for that matter, email subject line when you send out the pitch will pull in journalists seeking good stories. Your headline should be as engaging as it is accurate. Get right to the point in the first paragraph.
Because reporters are busy people, you must assume that they will only read the first sentence and then scan the rest -- and even that's a generous assumption.
Get the message of your press release out quickly. Every important point should be addressed in the first few sentences. The subsequent paragraphs should be for supporting information. It's easy to fill up a page with a creative, colorful narrative.
Leave the artistry to the writers -- pack your press release with hard numbers that support the significance of your product or announcement. If you're claiming a trend, you need proof to back it up. Quantify your argument and it will become much more compelling.
Make it grammatically flawless.
Proofread your press release -- and let a few other people proofread it as well -- before sending it out. Even a single mistake can dissuade a reporter from taking you seriously. Include quotes whenever possible. There is a source of natural color that cannot be replicated: Include your contact information.
A common oversight that can render a press release ineffectual is a lack of contact information for reporters to follow up with. Whether you or someone else at the company is the point of contact, don't forget to include an email address and phone number on the release preferably at the top of the page.
One page is best -- and two is the maximum. As with most good writing, shorter is usually better. Limit yourself to one page, though two pages is acceptable. This will also force you to condense your most salient information into a more readable document -- something journalists are always looking for.
Provide access to more information. You must limit your press release to one page or two, if you mustbut that doesn't mean you can't show people how to learn more.How to write a press release Here is a guide to writing a press release which schools can send to their local newspapers to tell them about their involvement in BBC School Report News Day.
Local newspapers like to be told about school events. A press release is an announcement or summary of news to the press. A press release is similar to a news article, but it is not written by journalists.
Instead, organizations or agencies representing organizations write and send press releases to news outlets. Write "FOR IMMEDIATE RELEASE" aligned on the left to draw the readers' attention to this as being time-sensitive material.
Write the title of the press release, centered with one line skipped between the contact information and the title. Use all capital letters in the .
Feb 02, · Press releases are short news stories. They are written in the third-person, and are used to demonstrate to an editor, journalist, etc. whether a story is newsworthy or not. Press-releases can be about various things including, people, sporting events, places, and so on. I have compiled a few tips to help you create a good press-release. The Title 1. Jun 13, · To summarize, here’s what everyone needs to know about writing a press release: Write a short, catchy headline. Get to the Point –summarize your subject in the first paragraph. A press release is an announcement or summary of news to the press. A press release is similar to a news article, but it is not written by journalists. Instead, organizations or agencies representing organizations write and send press releases to news outlets.
Feb 02, · News Flash: How To Write A Good Press Release J. Chad Barnett, Contributing Writer As a freelance writer, sports writers especially, being able to construct a good press release . Jun 13, · To summarize, here’s what everyone needs to know about writing a press release: Write a short, catchy headline.
Get to the Point –summarize your subject in the first paragraph. Each free press release template is available in Microsoft Word (DOC) format.
Just choose a press release template and download it. Open it in Word (or another program that can display the DOC format), edit it, and print your personalized press release.
The $19 version contains all of the press release templates from this site. Save time and effort by downloading them all at once.